At Tapo Digital, we believe in harnessing the power of digital engagement to create meaningful connections and amplify innovation. We had the privilege of being the official digital marketing partner for QUT CARE-Con 2022, an event hosted by Queensland University of Technology that brings together students, industry professionals, and pioneers from motorsport, robotics, and aerospace.
As the go-to industry day for STEM enthusiasts, CARE-Con offered hands-on experiences, real-time networking, and insights from experts, all while showcasing the technologies and ideas driving these fields forward.
Through our digital strategy, Tapo Digital helped extend CARE-Con's impact beyond the event, delivering engaging visuals, live updates, and valuable professional connections on social media platforms like Facebook, Instagram, and LinkedIn.
Digital Highlights from CARE-Con 2024
- Dynamic Visual Content: Across our digital platforms, we shared stunning photos and videos of CARE-Con's main attractions. From QUT Motorsport's high-performance vehicle displays to advanced robotics demonstrations by the QUT Robotics Club, these visuals conveyed the technological innovation and excitement that CARE-Con embodies.
- Highlight Videos and Stories: To capture CARE-Con's key moments as they happened, we worked with QUT to share live stories and video highlights. These videos showcased hands-on activities, immersing viewers in the day's most exhilarating moments and driving engagement across social media.
- Spotlighting Panel Insights: CARE-Con 2024 featured expert panels with career advice and industry trends. Tapo Digital maximized this by creating social content featuring quotes and takeaways that sparked online conversations.
- Networking Beyond the Event: Through strategic LinkedIn engagement, we helped students build professional connections with industry experts, extending the learning and impact well beyond CARE-Con itself.
For Tapo Digital, partnering with CARE-Con 2024 was an inspiring experience that allowed us to apply our expertise in social media strategy, content creation, and digital storytelling to elevate one of QUT's most exciting events.
The opportunity to capture and share the day's excitement digitally not only strengthened CARE-Con's online presence but also created lasting impact by connecting students and industry professionals in ways that inspire and empower future leaders in STEM.