CeBIT Australia 2018 marked a significant milestone as the Asia Pacific's largest and longest-running business technology conference. Tapo Digital had the privilege of being the official social media partner for this groundbreaking event, held over three days at the Sydney Exhibition Centre. Our goal was to capture the event's energy, innovation, and expertise and share it with audiences around the world, making CeBIT 2018 an online sensation and driving visibility for one of the region's premier tech conferences.
Achieving Unprecedented Reach
- 38 Million Social Reach: Within the three-day conference, our social media campaigns reached over 38 million people worldwide. This massive outreach significantly amplified the event's impact beyond the physical confines of the venue. Through data-driven strategies, we maximized engagement, making CeBIT 2018 a truly global event with far-reaching influence.
- #1 Trending on Twitter: The official event hashtag trended at number one on Twitter, showcasing the high level of engagement and interest generated. This was a testament to our effective use of real-time updates and interactive content to stimulate discussions.
Our strategy focused on blending real-time content with interactive and insightful posts, creating a digital environment that encouraged participants to share their own insights and reactions, further amplifying the reach and impact of CeBIT 2018.
Our Role in the Tech Extravaganza
Our approach involved strategic storytelling on social media platforms to foster engagement, generate excitement, and initiate conversations around key themes in tech and business.
Through well-timed posts, interactive live streams, and engaging content, we ensured that each aspect of CeBIT Australia was brought to life digitally. Our live tweets, Instagram stories, and Facebook updates were curated to resonate with a broad audience, from tech enthusiasts to C-suite executives, ensuring that the content was not only informative but also aligned with our followers interests.
Highlights from CeBIT Australia 2018
CeBIT Australia 2018 offered a lineup of engaging sessions, speakers, and experiences, all of which we captured to bring the highlights of this extraordinary event to a global online audience:
- Inspiring Keynotes: Industry pioneers discussed trends in AI, cybersecurity, and data science, offering actionable insights for the digital age. More on these sessions from IT Brief.
- CEO Panels: Tech leaders shared insights on emerging technologies and business strategies, highlighting real-world applications.
- PitchFest 2018: Startups showcased disruptive ideas from fintech to IoT, presenting the future of tech. Explore the finalists.
Comprehensive Media Coverage and Collaborative Efforts
Our success at CeBIT Australia 2018 was amplified by a collaborative approach, working with media outlets, influencers, and other partners to enhance visibility and engagement across various platforms.
Press Conferences and Industry Insights
- Digital Transformation Focus: A press release on April 26, 2018, highlighted discussions on the responsibilities, policies, and protections surrounding IoT and AI-machine learning innovations within cloud and big data technologies. (Owler)
- Indonesian Startups Showcase: Eight Indonesian startups showcased their innovations, emphasizing CeBIT’s role as a platform for international collaboration and innovation. (Antara News)
Media Partnerships
- iTWire: Provided extensive coverage on the focus of digital transformation at CeBIT 2018, highlighting key discussions and takeaways for industry professionals. (iTWire)
- Business Insider: Featured articles on significant announcements, including the involvement of Xiaofeng Ren, selected by Jack Ma to bring Alibaba’s “NASA” vision to life, a highlight of CeBIT 2018. (Business Insider)
- Australian Security Magazine: Provided an overview of the CeBIT Australia 2018 conference program, covering various cybersecurity and technology tracks. (Australian Security Magazine)
- Design + Industry: Showcased their presence at CeBIT 2018 on the NSW Government stand, emphasizing how CeBIT fosters local innovation. (Design + Industry)
- Bizinet: Announced the full CeBIT Australia 2018 conference program, including details on keynote speakers, technology tracks, and sessions. (Bizinet)
- IT Brief: Covered CeBIT 2018’s invitation to tech professionals, showcasing Sydney as a hub for tech innovation. (IT Brief)
Press Coverage Highlights
- The Jakarta Post: Highlighted the participation of Indonesian startups, underlining CeBIT’s commitment to fostering international innovation. (The Jakarta Post)
- Asia Pacific Security Magazine: Showcased CeBIT Australia’s best business technology from 350 exhibitors, including 100 startups, underscoring its importance in the Asia Pacific region. (Asia Pacific Security Magazine)
These press conferences and media partnerships played an essential role in expanding CeBIT’s reach, ensuring that insights, innovations, and key takeaways resonated beyond the event floor.
Reflecting on Our Impact and Looking Ahead
Our experience as the social media partner for CeBIT Australia 2018 was both exciting and rewarding. The overwhelming success of our campaign underscores the power of strategic digital marketing in today's interconnected world.
Moving forward, Tapo Digital remains committed to elevating brands and events to new heights through innovative digital strategies. We look forward to future collaborations that push the boundaries of audience engagement and redefine how events connect with a global audience.